PR Blog

12 Fitness Tips That Will Boost Your Social Media Efforts

November 18, 2013, by Ruby Blue

Silhouette woman run under blue sky with cloudsI found this article on a PR industry blog called PR Daily. With a lot of my clients and interests in the fitness industry, I found that I really related to this article. It’s a really great way to think of your social media the same way that you think of your fitness regime – work towards your goals to create a healthy online community.

If you don’t already run, walk, lift weights, or do any other kind of physical activity to increase your creativity and productivity, stop reading now and do 50 push ups. If it takes you all day, so be it. Get it done.
During my most recent run, I realized that the best fitness advice is also excellent advice for businesses making their first forays into social media.

For instance, here are 12 fitness tips that will help companies with their social media efforts:

1. Set goals.
You don’t want to start any run or workout routine without a goal. Going from the couch to running a 5K is a great program with a reasonably challenging long-term goal—to get off the couch and run a 5K.

Your social media goal could be similar. For instance, to connect with 250 people on Facebook.

2. Start small.
A friend’s personal trainer asked her to see how far she could run in 12 minutes. It was a very small step toward her goal, but it was essential to completing the 5K.

The same goes for your social media campaign. Set a goal like, “Create a Facebook page for my business today.” You’re not going to get any followers unless you start somewhere.

3. Be consistent.
Every day, do something to work toward your goal. Some days you may walk more than others, but you have to get out there.

To reach your Facebook goal, make sure you work on it every day. Plan relevant content to share. Reach out to potential followers, and engage on their terms.

4. Be honest.
Don’t cheat in your running program by stopping short on that difficult hill.

Don’t cheat in your social media campaign; do your best in the areas of customer research, product improvement, and addressing negative feedback.

5. Be accountable.
A great tweet from a health magazine suggested marking a red X on the calendar every time you miss a workout.

The same thing goes for building your online relationships; it takes work. Seeing a lot of red X’s in a row could be the thing that motivates you not to skip your activity for the day.

6. Get a partner.
Running is more fun with someone, and you’re less likely to bail out if you know someone else will call you out.

This can work for your Facebook strategy, too. Find a fellow business owner or even a willing friend with whom you don’t compete, and ask that person to check on you. You can also bounce ideas off this colleague.

7. Cross-train.
You get better at running if you add in stretching and lifting weights.

You’ll get better at social media if you experiment with different methods, such as using video or images to build relationships, engage customers, and earn followers. Try out some other platforms—LinkedIn, for instance.

8. Limit your junk food.
Eating healthfully will help you run better. So will including fibre in your diet.

Check the nutritional content of your own social media feeds. Are you including too much junk? Are you filling up on empty calories only to be left feeling hungry? Get some high-quality content from leading experts.

9. Get good gear.
Those high-end running shoes cost more but can improve your total workout experience. And ladies, do not neglect the sports bra. Great gear can prevent injury, increase your enjoyment, and enhance your performance.

Try a refurbished smartphone if your budget is tight. Other tools can be accessed for free, such as HootSuite and TweetDeck.

10. Rest.
Some days you aren’t feeling your best. Trying to push yourself through a difficult workout and blowing it can make you feel worse.

On those days when the dark cloud is fogging up your monitor’s screen, it may be time to take a break. You don’t want to ruin any of those hard-earned relationships. Step away. Take a nap. Come back refreshed and operating at 100 percent.

11. Get a little competitive.
After weeks of training solo, it can be refreshing and satisfying to hop into a neighborhood 5K and to push yourself to perform.

Along those same lines, taking on a challenging project or competing for a great client can push your brain and your creative inspiration to new heights.

12. Reward yourself.
When you finish that 5K, celebrate! It doesn’t matter how fast you did it; save that kind of competition for your next effort—the 10K.

Similarly, when you reach your social media goal—those 250 followers on Facebook, for instance—celebrate! Host an event for your followers, and promote the heck out it, starting with the next social media platform you plan to master. There’s no stopping you now.

It’s not going to be easy. Some days you’ll run in the rain, other days you’ll twist your ankle, and on really bad days you may fall down a muddy hill and collapse in a heap.

You’re never going to succeed if you don’t try, so take that first step. And remember to give those other folks out there a thumbs-up as they work toward their goals. You’re a part of the community now, and we have to support one another.

Elizabeth Pagel-Hogan writes the blog Try It & You May and Our Better Daycare. She also owns Sweet Tooth Communications, LLC. You can follow Elizabeth at @prbysweettooth and find her on Facebook at A version of this story first appeared on the 12 Most blog. 


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