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Luxury PR

Luxury brands demand a particular type of PR strategy behind them than ordinary brands. Purchasers of luxury products and services purchase them for different reasons than their less prestigious counterparts.

At Ruby Blue PR, we’ve not only had experience with luxury consumers – we’ve had experience in successfully creating a luxury niche for businesses. By utilising a strong luxury PR campaign to set the scene, the right audiences began to respond to the product.

Luxury doesn’t just mean a high price point. Luxury products and services have the ability to make a consumer feel special. At Ruby Blue PR we understand this and use it in our Luxury PR campaigns.

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