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Meet The Team

Elise Whitelaw

Elise Whitelaw


It all started with a kindergarten report card that made note of Elise’s ability to talk. A lot. It later grew into writing quizzes for Dolly magazine, then taking every creative writing class available through high school. During her time at University Elise went in search of work placement opportunities and secured stints at prestigious Newcastle firms Thurnham Teece and Peach Advertising which cemented her love for all things PR and strategy. During this time, Elise and her bestie Ali also organised the launch of Ironbark Hill Vineyard in Pokolbin.

All this activity resulted in a Bachelor of Communication at Newcastle University majoring in Public Relations and Media Studies.

After moving to Sydney in search of a new challenge, Elise handled the communications for the Macular Degeneration Foundation where she managed awareness week promotions, annual fundraising events, sponsorship, and crisis management.

Elise then moved into an agency environment where she worked with clients within the health, beauty, wellness, lifestyle and not-for-profit industries. Some of her clients during her agency days included Parkinson’s NSW, Smallprint Fine Jewellery, Artisse Organic Food Products, Table of Plenty, Glasshouse Candles, Rent-a-Recruiter and launching the very popular Zumba in Australia.

After enjoying agency life, Elise moved back to work on PR in-house with Power Plate Australia. Elise was in charge of all PR, marketing, advertising and communications campaigns as well as managing the Power Plate office. After over two years of working for Power Plate Australia, Elise decided to branch out to create Ruby Blue PR.

Ruby Blue

Ruby Blue

General Dogsbody

From humble beginnings on the farm, Ruby’s now one of those employees who are so committed they just never leave the office.

  • Breed: Nova Scotia Duck Tolling Retriever.
  • Pet hate: Loud noises & people wearing hats.
  • Obsessions: Fetching. Eating. Tail-wagging.
  • Favourite food: Fruit Loops.
  • Favourite toys: Tennis balls / Kong Wubba.
  • Naughtiest deed: Burying Elise’s mobile phone under the olive tree.
  • Favourite pastime: Sneaking onto the couch when nobody’s looking.
  • Special Talent: Escaping the backyard in search of someone to play with.
  • Known Achievements: Top of the class at puppy pre-school.
  • Office duties: Meet-and-greet, receiving couriers, garbage disposal, foot-warmer.
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