PR Blog

How to Choose a PR Agency

February 25, 2014, by Ruby Blue

Choose the right PR agent for your business.

When it comes to making big decisions about your business like brand direction, new product launches, or choosing a PR agency to work with, there are many different ideas that you need to put on the table.
Smart PR professionals know that bringing a new client into the fold is a process. It’s a process of communication, education, ...



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Intergenerational Communication

February 24, 2014, by Ruby Blue

Intergenerational

Your Baby Boomer boss leaves a voice message urgently asking for contact details of a client. You’re out with friends so email it through using your smartphone, then your boss calls again in an hour asking why you haven’t called through with the info. Sound familiar? Knowing your audience and the way they prefer to receive messages is ...



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The “Slow PR” Movement

January 30, 2014, by Ruby Blue

BusyMan

Everybody knows that to cope with the modern world and to get your message across to your customers, businesses need a fast-paced approach. These days, everybody is time-poor and overloaded with information. We have fast food, TV-on-demand, and the ultimate in mass-produced messages – spam emails.
Technology has allowed people to bombard others with unrelated messages more efficiently ...



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Guest Blog: What Attracted Me to PR

January 22, 2014, by Ruby Blue

Gillie

At Ruby Blue PR, we work with plenty of interns and students wanting to get into the world of PR. In this latest blog post, Ruby Blue PR intern Gillie lays down her reasons for being interested in PR – and where she wants to go from here.
I have never been able to settle with only one ...



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Why Media Relations Is More Important Than Ever

January 13, 2014, by Ruby Blue

2014 is tipped to be another big year within the PR industry as we watch it shift and change the boundaries of communications on a daily basis. Whether you hire a company to look after the PR for your business or whether you do it yourself, here are five of our thoughts on why media relations is more ...



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Getting the Most from Social Media

November 18, 2013, by Ruby Blue

One thing I’ve found in my travels is that a lot of ‘green’ businesses are founded from a deep-rooted passion for the environment. When deciding to turn your passion for the sustainable into a business, I’m sure you’ve read about setting aside some dollars for marketing. Maybe a little advertising if your budget can stretch that far. But ...



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Social Media Spec Guide

November 18, 2013, by Ruby Blue

This brilliant infographic first appeared in Visual.ly and as a social media enthusiast, it’s helped me immensely for both my own social media and for my clients. Remember that every client touch point you have with your clients, even ones as simple as Facebook, Twitter or Google+, will give potential clients a strong opinion of what your business ...



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Let’s Get Touchy – Creating Meaningful Client Touch-Points

November 18, 2013, by Ruby Blue

Touch Point: a point of contact or communication between you and your clients and prospects.
At all times, but particularly when the economy is sick in bed with a hangover, effectively managing your contact with cli­ents and other key targets is, well, super important. In fact, we think it’s crucial both to retaining existing business and to growing ...



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The Art of Successful Customer Experience Management

November 18, 2013, by Ruby Blue

As consumers ourselves, we’ve all dealt with companies that don’t measure up to our standards. Some refuse to return our calls while others send us a flood of spam-like emails with content that, let’s be honest doesn’t really interest us. At all.
We’ve also all been sent correspondence that makes us wonder where they learnt the English language, ...



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Boost Your PR & Marketing Effort with Social Media

November 18, 2013, by Ruby Blue

Social media is continuously growing for both brands and consumer alike. A lot of businesses know they should be on social media, but many of them totally miss the point of why they’re actually there in the first place.
Truth is, if you’re posting on your social media platforms just for the sake of posting on them, you’re ...



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Social Media PR

November 18, 2013, by Ruby Blue

There are so many things to consider when you embark on a PR campaign. While media coverage and brand awareness are crucial to ensuring your campaign is a success, there are other factors which need to weigh in to the PR mix. We like to call this social media PR (someone else may have already coined the term, ...



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Apple Reveals Their Marketing Secret

November 18, 2013, by Ruby Blue

It’s one of the biggest and most successful brands in the world and now Apple has been forced to reveal the one thing it is notorious for hiding – its marketing secrets.
Business Insider reported today:
Apple no longer actually needs to do ANY advertising when it launches new products, marketing chief Phil Schiller testified Friday in the Apple v. Samsung patent trial ...



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Making Life Pin-teresting

November 18, 2013, by Ruby Blue

Pinterest is the newest social media phenomenon to hit our desks and it seems that nobody I know is quite sure what to do with it.
The premise of Pinterest is that you ‘pin’ photos and images to your own virtual pinboard where your followers (and yourself) can view them. It’s a great visual feast as you look ...



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12 Fitness Tips That Will Boost Your Social Media Efforts

November 18, 2013, by Ruby Blue

I found this article on a PR industry blog called PR Daily. With a lot of my clients and interests in the fitness industry, I found that I really related to this article. It’s a really great way to think of your social media the same way that you think of your fitness regime – work towards your ...



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To the Twitterverse and Beyond

November 18, 2013, by Ruby Blue

Twitter is an interesting kettle of fish. I get asked by people all the time what all the fuss is about, why should they have one, isn’t it just another version of facebook? Well in my book, the Twitter hassle is warranted, especially for businesses.
Now let’s get one thing straight – I didn’t join Twitter to learn ...



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The Irony of PR

November 18, 2013, by Ruby Blue

I love irony. I’m not talking about irony Alanis Morissette warbles about (which always seemed to be just a bit of bad luck to tell you the truth), but actual irony. Good ol’ Wikipedia tells us that irony typically implies a meaning in opposition to the literal meaning.
Working in PR, we get to experience the most wonderful ...



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