PR Blog

The “Slow PR” Movement

January 30, 2014, by Ruby Blue


Everybody knows that to cope with the modern world and to get your message across to your customers, businesses need a fast-paced approach. These days, everybody is time-poor and overloaded with information. We have fast food, TV-on-demand, and the ultimate in mass-produced messages – spam emails.

Technology has allowed people to bombard others with unrelated messages more efficiently than ever. Unfortunately, it’s also become the norm for PR folks to bombard journalists with things that just don’t interest them. PR agencies buy media databases, send mass, non-personalised pitches, and hope for the best.

Let’s be honest – this isn’t effective media relations. It’s lazy and results in little to no media coverage for the client. Not only that, but it also creates an environment where PR and marketing professionals have little or no time for planning, evaluating and thinking. They become so busy churning out information that they forget the most important aspect of the job – getting great results through effective, detailed strategy.

Instead of sloppy and careless attempts of getting media attention, PR should rather focus on developing a genuine interest in their work. Slow PR is about building relationships instead of aiming for high volume of pitches (which are going to go straight to the bin anyway).

You want a PR consultant who gets to know the reporters that will matter to you, who cover your industry, find out what stories they won’t cover, who they are as a person, and how they write their stories. It takes time but the results speak for themselves.

At Ruby Blue PR, we definitely want to make sure your business gets the attention of the right people at the right time. So let us slow down your strategy and get some good results so that your brand becomes the most valuable and relevant story source possible.

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